The New Internet Marketing Tools Blogging

Here are some reasons why you should use blogging as an Internet marketing tool. Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, a chance for visitors and readers to react or voice out ones opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blogs potential.

1. Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary an average adult can read and type, or at least click a mouse. Its like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesnt?) then you can blog and advertise.

2. Blogging is realistic. In this day and age where advertising inundate our lives, we question the credibility of promoters claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You absolutely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any chance for free webtime is definitely a bonus especially to businesses that are starting up. Useless to say, paid blog pages can earn more income for your growing business.

4. Blogging builds reliability. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. Look into the following ways to build your market through blogging: -By using your e-mail. Today, blogging is overcoming the e-mails popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site. -By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview. -By joining a blog network A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and handiness in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one. -By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site. Give your business a boost by effectively using blogging as an Internet marketing tool.

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The 13 Pillars of Internet Marketing

PILLAR 1: Website Design
Firstly and foremost, good website design. There are two essential facets of good website design: Pleasing design and efficient coding. Your website needs to be pleasing to your consumer's eyes. It also needs to 'flow' nicely. Essential coding to pay attention to includes your page title, heading tags and navigational links.

PILLAR 2: Keyword Research
There are several paid-for, and a couple of free keyword research tools available. But what is keyword research? Keyword research makes sure that your web page is targeted towards the phrases that people actually type into search engines. Keyword research tools work by analysing previous search trends.

PILLAR 3: Blog Technology
Just because a website looks like a website doesn't mean it's a website. It could be a blog. Blogs have lots of great tools built into their design that make search engines like them more than a static website. Features like category tags, RSS feeds and the 'pinging' of new content to other sites means you can't afford to ignore the value of blogs.

PILLAR 4: Autoresponders
The majority of marketing managers don't know what autoresponders are. And that's a big mistake. Autoresponders have the power to build relationships with your customers when you're busy doing something else. You could be on holiday and come back to find that your customers have placed orders – all because of your autoresponder.

PILLAR 5: Paid Advertising
Sometimes the only way of turning on the flow of website traffic is to pay for it. And that's where pay-per-click, pay-per-impression and sponsored advertising comes in. It's important to include paid advertising as part of your internet marketing budget. But only part of it. Ideally you will be spending a lot initially, but not so much after six months.

PILLAR 6: Press Releases
One of the secrets to effective internet marketing is to get other people talking about you and your website. And one of the ways to do that is to appeal to specialist publications through the submission of a press release. Press releases don't have to cost anything and all they take is time and planning.

PILLAR 7: Link Building
The heart of the internet pumps because of links. If websites didn't link to each other, then search engines would find it very difficult to determine which websites belong to any given field. Search engines would also find it very difficult to decide which website is better. The long and short of it is – the more relevant, quality links to your website, the higher your website will be ranked by search engines.

PILLAR 8: Article Submission
Article submission is still one of the most effective ways to get both readers and search engines interested in your website. By submitting a quality article for publication on the biggest and best (as well as subject specific) article directories, you increase your credibility in your field as well as being given the opportunity to link back to your own website.

PILLAR 9: Forum Participation
An additional way to become respected in your field is to regularly participate in your industry forums. By answering queries from less experienced people and having a link in your signature in the bottom of each post, again you're taking the opportunity to appeal to both readers and search engines.

PILLAR 10: Viral Marketing
Viral marketing simply means marketing that spreads like a virus – quickly, from peer to peer and often unintentionally from a strategic perspective. You don't necessarily have to think of a world beating viral marketing campaign to take advantage of the power of viral marketing. Just make it a bit easier for people to tell their friends about your service. And try and give them a reason to tell their friends.

PILLAR 11: Visitor Analysis
If you don't know where your visitors live, how they're finding your website and what there're doing when they're on your website, then how do you know what to improve about your website? Visitor analysis is key to gaining the knowledge that helps you make informed decisions on your future website strategy.

PILLAR 12: Continuous Content
Search engines love new content on your website. It shows them that your information isn't out of date and that you're trying to offer the best possible service to your readers. If you haven't updated your website for a year or so then you're always going to find it more difficult to get higher rankings from search engines.

PILLAR 13: The Evolving Web
The internet never stays the same. That means that if you continue to use the same online marketing channels, and never re-analyse the marketplace, slowly you'll lose your marketshare. Whenever you see a new website ask yourself two questions – firstly, is there anything that I can learn from the way that they do business? And secondly, can I use their website as a marketing medium?

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The Basics Of Using Google Adwords

Are you one of the people who’ve heard all of the hype about Google Adwords and you still don’t know exactly what they are? Don’t worry…you’re not alone. Many people are still yet to take advantage of the marketing phenomenon that is Google Adwords. It’s not too late to get involved and make them work for you.

What is Google Adwords? Also known as pay-per-click advertising, Adwords is a revolutionary form of marketing that drives traffic to your website. If you’ve ever used Google (and who hasn’t?) then you’ve seen Adwords. Whenever you do a search, the results that come up on the side of the page are advertisements. Business owners have set it up that their ad comes up on the side.

So why is Google Adwords better than traditional forms of marketing? It’s customizable to your budget and needs. The traffic is highly targeted. You pick which keywords that your ad will display for. When someone types that word into Google, your ad will appear. This eliminates people who don’t want what you have to offer. You also only pay when someone clicks on your ad. This means that they must take action to get to your site, also indicating that they are potential customers. You can also change your daily budget so that it won’t go over a certain level. You can start out with $5 per day or $100,000 per day. It truly is a marketing program for everyone.

What can you use Adwords for? There are many different successful applications. Regardless of whether you sell books, cameras, puzzles, or anything, Adwords can get you the traffic that you need. The best part is that it is highly targeted traffic. Let’s compare it to a traditional form of marketing. Say that you paid someone to put up a billboard for your company. You pay them a monthly fee regardless of what happens. 50,000 people per day might drive by and never call you or anything. On the other hand, if you do the same thing with Adwords, you wouldn’t pay a dime. If no one clicks on your ad, you’re not responsible for any costs. Then when someone does click on your ad, they’re usually curious about buying. This will benefit you with a high conversion rate and more money in your pocket.

If you’ve got a website or a product, one of the first things you should do is get a Google Adwords account. It’s free to set up and only takes a few minutes of your time. The time that you invest will be paid back to you tenfold. Imagine driving hundreds or thousands of highly targeted visitors to your product’s webpage every single day. Don’t you think that at least a few of them are going to want what you have to offer? If they don’t, you might want to try a new product.

If you'd like to get all your Google ads for free, and easily drive targeted, ready to buy traffic to your website, simply visit www.NeverPayGoogle.com

Author: Rali D Todd

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